Since posting I have settled on test driving Basilisk, Waterfox, Comodo IceDragon (Firefox deriviatives), Iridium, Advanced Chrome, Superbird, and Slimjet (Chromium deriviatives) on Win 7 Pro. In addition, I will be trying out Ungoogled Chromium and TOR browser on my MX Linux. The top four performers I'll keep, and the rest will get tossed. Considering just how low Firefox and Chrome has set the bar, I much doubt I'll have any trouble finding better.
It ain't just articles....it's atittude, performance, and other factors. Regarding atittude, there is not much difference between the two, and what little difference yet remains, is merely one of degree. Both Mozilla and Google firmly believe they have a gawd-given right to your data, to hide in telemetry and spyware, to stop you from changing settings, to lie about 'features' that serve only themselves (or their corporate sugardaddies), and so on. Performance wise, I'm not sure how Chrome is doing, since it has been useless on my XP Pro for over a year now, but it seems to be okay on the copy shop pay-for-play computers. As for Firefox 52.9.0, it sucks harder than an Hoover, and the current rendition ain't no better on the copy shop computers. Both versions are constantly freezing, crying 'Firefox has encountered a problem and needs to close', then pretending to close, yet when you try to open it, the 'Firefox is still running' popup appears.
I have detested Firefox for years, but stayed with it only because the addons made it kinda/sorta tolerable. Now that Mozilla Mothership has decreed the sabotage en masse of the addons, and replacement by the infinitely crappy web extensions, I got zero reasons not to jettison it. As for Chrome, it's deriviatives does pretty much everything it does, and with little to none of its 'nosey nellie' phone-home 'features', so I got no reasons to hang with it. As for incognito mode, I never use it. No one is allowed to touch my PC, irregardless of their bra-size, or any other consideration. Between various addons like 'self-destructing cookies', apps like Cookienator, BleachBit and CCleaner, I doubt there is much left when I turn off the PC.