I just got through reading an article on that myself. Like the article (on MSN) stated, if it were Google, everyone would be screaming for blood.
Apple has tons of cash, more than likely, this will end up being swept under the rug. But it may very well cost Apple the loss of business, because of the publicity. I would never want to carry a device that "tracks" me everywhere I go. This is one reason that I always turn my cell phone off when I leave home, because all (recently built) cell phones has GPS tracking devices built in. Only when I need it, I turn it on.
Cell phone records have convicted & exonerated accused offenders in court, by GPS (location) records. This is nothing new. But the way Apple carried it out is what's in question.
It's not just Apple, they just happened to be the one caught this time.
Cat